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Michael Vainio as nation supervisor helms operations as Dutch brewer eyes PH as key development market in Southeast Asia. CONTRIBUTED PHOTO
FILIPINO beer lovers have extra cause to rejoice as Heineken, maker of the world’s most worldwide premium beer, boosts its presence within the Philippines by reestablishing itself with a brand new company id.
The transfer comes following the Dutch brewer’s recognition of the Philippines as one of many main drivers for development in Southeast Asia, thought of a high area in beer consumption.
Nation Supervisor Michael Vainio is on the helm of Heineken Philippines Inc. to supervise the favored model’s enlargement. Vainio has years of expertise with CPG classes underneath his belt.
Heineken entered the Philippine market in 2016 by way of AB Heineken Philippines, a 50-50 three way partnership partnership between the Dutch beer maker and Philippine-based diversified beverage firm Asia Brewery Inc.
Now underneath a reformed partnership construction, Heineken Philippines has established its personal gross sales and advertising workplace based mostly in Manila, with Asia Brewery persevering with as its native manufacturing companion and distributor within the Philippines.
Heineken is likely one of the most iconic beer manufacturers on the earth for over 150 years, recognized for its inexperienced bottle and pink star, and its unforgettable wealthy and crisp flavors with refined fruity notes.
For the Dutch beer firm that carries greater than 300 beer and cider manufacturers and is brand-present in additional than 190 markets, it’s the excellent alternative to make its beloved beer a staple within the Filipino ingesting tradition.
Comply with Heineken Philippines on Fb and Instagram for extra refreshing methods to relax.
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