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NISSAN PHILIPPINES, Inc. launched Juan Manuel Hoyos as its new president efficient on April 1, changing Atsushi Najima.
The automotive firm stated in an announcement on Wednesday that Mr. Hoyos will probably be primarily based in Manila and can report back to Isao Sekiguchi, Nissan ASEAN regional vice-president for advertising and gross sales.
In the meantime, outgoing president Mr. Najima will proceed because the chief monetary officer of Nissan India after stepping down on April 1.
“Along with his intensive expertise within the automotive business throughout completely different areas, I’m assured that Juan will proceed to maintain the expansion that Nissan Philippines has proven and established underneath Atsushi Najima,” Mr. Sekiguchi stated.
Based on Nissan Philippines, Mr. Hoyos joined the corporate in 2019 as advertising director for the Latin America area, then assumed the position as common supervisor for world engagement model primarily based within the world headquarters and afterward because the division common supervisor for world model execution and engagement division. He additionally held administration positions in Renault and Basic Motors.
“Underneath the sturdy management of Atsushi Najima, Nissan Philippines has navigated the corporate via the impacts of the pandemic making certain enterprise continuity. In fiscal 12 months 2021, Atsushi Najima has introduced again the corporate to its third spot within the business, having a robust efficiency for its core fashions, Navara, Terra, and Urvan,” Mr. Sekiguchi stated.
Total car gross sales within the nation dropped 7.3% to 24,304 models in February from 26,230 models bought in the identical interval final 12 months, based on a report lately launched by the Chamber of Automotive Producers of the Philippines, Inc. and Truck Producers Affiliation.
Based mostly on the report, Nissan Philippines clinched the third highest market share amongst producers, at 7.85% or 3,538 bought models in the course of the first two months of 2022. The automotive agency was solely behind Mitsubishi Motors Philippines Corp. at 14.33% market share or 6,458 bought models and Toyota Motor Philippines Corp. at 49.08% or 22,120 models bought. — Revin Mikhael D. Ochave
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