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At present, Fb is increasing the supply of Fb Reels for iOS and Android to greater than 150 international locations throughout the globe. We’re additionally introducing higher methods to assist creators to earn cash, new creation instruments and extra locations to look at and create Fb Reels.
Our Quickest Rising Content material Format
Video now accounts for nearly half of the time folks spend on Fb and Instagram, and Reels is our quickest rising content material format by far. We’re centered on making Reels one of the best ways for creators to get found, join with their viewers and earn cash. We additionally wish to make it enjoyable and simple for folks to seek out and share related and entertaining content material.
Extra Methods to Earn Cash from Fb Reels
We’re creating a wide range of alternatives for creators to earn cash for his or her reels. Our Reels Play bonus program, a part of our $1 billion creator funding, pays eligible creators as much as $35,000 a month primarily based on the views of their qualifying reels. These bonuses have helped creators like Jason the Nice and Tasha Caroline fund their reels creation and higher perceive what varieties of content material works on Fb. Within the coming months, we’ll broaden the bonus program to extra international locations, so extra creators can get rewarded for creating reels that their communities love.
Constructing on our deep expertise in serving to creators earn significant revenue from our monetization merchandise like in-stream advertisements and Stars, we’re additionally constructing direct monetization choices for Fb Reels by means of ad income share and fan assist. We’re increasing exams of Fb Reels Overlay Advertisements to all creators within the US, Canada and Mexico, and to extra international locations within the coming weeks. We’re beginning with two codecs: banner advertisements that seem as a semi-transparent overlay on the backside of a Fb Reel, and sticker advertisements: a static picture ad that may be positioned by a creator anyplace inside their reel. These non-interruptive advertisements allow creators to earn a portion of the ad income.
Since launching within the US, we’ve seen creators like Kurt Tocci (and his cat, Zeus) share unique comedic skits, writer and Bulletin author Andrea Gibson supply a studying of their printed poetry, Nigerian-American couple Ling and Lamb strive new meals and dancer and creator Niana Guerrero do trending dances, just like the #ZooChallenge.
Any creator within the US, Canada and Mexico who’s a part of our in-stream advertisements program is mechanically eligible to monetize their publicly-shared reels with advertisements. By mid-March, these exams will broaden to creators in almost all international locations the place in-stream advertisements can be found. Creators can study extra about overlay advertisements on our Meta for Creators weblog. We’ll additionally start testing Stars on Fb Reels within the coming weeks, so that folks should purchase and ship Stars whereas watching reels to assist creators. Each overlay advertisements and Stars are designed in order that as extra folks view and interact with Reels on Fb, creator payouts can develop.
We’re additionally launching model suitability controls, together with Writer Lists, Blocklists, Stock Filters and Supply Studies for Banner and Sticker Advertisements in Fb Reels in each area they’re out there, giving advertisers extra management over how their advertisements seem in locations they don’t take into account appropriate for his or her model or marketing campaign. Moreover, we’ve been testing full-screen and immersive advertisements in between Fb Reels since October of final yr, and can roll them out to extra locations around the globe over the approaching months. Identical to with natural content material on Fb, folks can remark, like, view, save, share and skip them.
Extra Enhancing Options
Along with the options we introduced final yr, creators around the globe will have the ability to entry:
- Remix: Create your personal reel alongside an current, publicly-shared reel on Fb. If you create a Remix, you’ll be able to create a reel that features all or a part of one other creator’s reel.
- 60-second Reels: Make reels as much as 60 seconds lengthy.
- Drafts: You’ll quickly have the ability to create a reel and select to “Save As Draft” under the Save button.
- Video Clipping: Within the coming months, we’re planning to roll out video clipping instruments that can make it simpler for creators who publish stay or long-form, recorded movies to check completely different codecs.
Create and Uncover Reels in New Locations
Over the approaching weeks, we’ll roll out the next updates to make it simpler to create and uncover reels in new locations:
- Reels in Tales: You’ll be able to share public reels to Tales on Fb, making it simple to share favourite reels with associates and giving creators extra visibility and attain. You’ll additionally have the ability to create reels from current public tales.
- Reels in Watch: You’ll have the ability to watch reels straight throughout the Watch tab and we’re creating instruments that can assist you create reels within the Watch tab as properly.
- High of Feed: We’re addinga new Reels label on the prime of Feed so that you’ll have the ability to simply create and watch reels in only a few clicks.
- Recommended Reels in Feed: In choose international locations, we’re beginning to counsel reels that you could be like in your Feed from folks you don’t already observe.
We’re additionally exploring methods to make it simpler for creators to share Reels to each their Fb and Instagram audiences, akin to crossposting.
You’ll find Fb Reels in Feed, Teams and Watch. When viewing a reel, you’ll be able to observe the creator straight from the video, like and touch upon it or share it with associates.
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