Watsons develops successful partnerships with K-Beauty brands in Asia

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WATSONS. Skincare model COSRX was completely launched by Watsons in 2017 in Singapore, Malaysia, Thailand and Philippines. Try COSRX merchandise at Watsons. (Contributed photograph)

WATSONS. Hydrate damaged hair with Mise En Scene’s Perfect Serum salon mask pack. (Contributed photo)

WATSONS. Hydrate broken hair with Mise En Scene’s Excellent Serum salon masks pack. (Contributed photograph)

WATSONS. Mise En Scene’s Perfect Serum has a unique intensive care formula featuring seven nature derived ingredients. (Contributed photo)

WATSONS. Mise En Scene’s Excellent Serum has a singular intensive care system that includes seven nature derived substances. (Contributed photograph)

WATSONS. Watsons has partnered with a number of K-Beauty brands to deliver more choices to beauty lovers across Asia. (Contributed photo)

WATSONS. Watsons has partnered with numerous Okay-Magnificence manufacturers to ship extra selections to magnificence lovers throughout Asia. (Contributed photograph)

JUST as Okay-Drama and Okay-Pop have surged within the leisure scene, Okay-beauty is making inroads within the skincare and cosmetics trade. However is it right here to remain? In line with the info launched by the Korea Customs Service and Korea Beauty Affiliation, South Korean South Korean cosmetics exports climbed 16.1 p.c to succeed in practically USD7.6 billion in 2020 regardless of the pandemic

Watsons, the main offline and on-line (O+O) well being and wonder retailer in Asia, was fast to acknowledge that Okay-Magnificence “is very wanted by our Watsons clients even through the pandemic,” says Susanna Yen, Unique Manufacturers Director of Watsons Worldwide.

With this, “Watsons has partnered with numerous Okay-Magnificence manufacturers to ship extra selections to magnificence lovers throughout Asia whereas serving to to incubate up and coming manufacturers to broaden their penetration.

Mise En Scène and COSRX are two excellent examples that present how Watsons has helped Okay-Magnificence manufacturers enter new markets and construct up a powerful market place

Mise En Scène is a complete hair beauty model that provides a various vary of hair styling merchandise. The model’s Excellent Serum has been Korea’s #1 for 9 consecutive years with its distinctive intensive care system that includes seven nature-derived substances. This cult-favorite, together with Mise En Scène’s different in style styling merchandise, is completely out there in Watsons on-line and choose bodily shops, promising customers clean, silky, straightforward to fashion, and wholesome hair.

COSRX, then again, is one other Okay-Magnificence model that has benefited vastly from its unique partnership with Watsons. This skincare model was launched by Watsons in Singapore, Malaysia, Thailand, and the Philippines completely in 2017, leading to a compound annual progress charge of over 80 p.c.

Watsons additionally reinforces the calls for for his or her Okay-beauty merchandise by highlighting Okay-Magnificence as a part of their Asian Magnificence Marketing campaign.

“The demand of Okay-Magnificence merchandise retains rising however as a result of pandemic, clients should not in a position to journey to Korea to buy the most popular Okay-Magnificence merchandise, so we now have highlighted Watsons Okay-Magnificence as a part of the Asian Magnificence Marketing campaign. With over 5,000 merchandise to select from in-store and on-line, Watsons Okay- Magnificence land is anticipated to develop into the go-to place for all Okay-Magnificence lovers.” Yuen talked about.

Watsons’ robust O+O capabilities allow clients to get pleasure from the advantages of handy procuring both at dwelling or in-store, which successfully helps Okay-beauty merchandise and lots of different well being and wonder manufacturers to interact and join with its goal clients.

Within the Philippines, Mise EnScene, COSRX and different Okay-beauty manufacturers can be found at Watsons shops situated in most SM Supermalls nationwide. (PR)