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Even with a prevailing pandemic, Filipinos emerged as essentially the most amongst its Southeast Asian neighbors in terms of wedding ceremony speak, based on a report of an info aggregator.
Data aggregator iPrice reported that the Philippines has essentially the most variety of Google searches of various wedding-related key phrases in comparison with Malaysia, Singapore, Thailand and Indonesia.
Probably the most-searched key phrases had been the next:
- Marriage ceremony ring
- Marriage ceremony rings
- Marriage ceremony band
- Marriage ceremony bands
- Engagement ring
- Engagement rings
- Marriage ceremony costume
- Marriage ceremony attire
- Marriage ceremony venue
- Marriage ceremony venues
- Honeymoon locations
- Honeymoon vacation spot
The group stated that the key phrases being searched additionally included their native translations.
In response to iPrice, wedding-related key phrase searches within the Philippines are about 3.4 occasions larger than different nations’ whole searches.
The info had been gathered from the Google Key phrase Planner from January 2019 to December 2021.
The group stated that there was a 254% enhance in key phrase searches in 2021, as in comparison with the identical interval in 2019.
The key phrase group “honeymoon vacation spot/s” additionally had about seven occasions extra searches in 2021 in comparison with 2019, a pre-pandemic 12 months.
In response to iPrice, the Philippines is the nation with the highest enhance in searches for this sure key phrase group out of its Southeast Asian neighbors.
Nonetheless, searchers for a similar key phrase group decreased in Indonesia and Singapore.
In the meantime, the searches of key phrases for wedding ceremony rings and engagement rings within the nation additionally elevated by 152% and 120%.
The key phrase group for wedding ceremony attire and wedding ceremony venues equally elevated by 134% and 147%, respectively.
The data aggregator stated that the wedding-related key phrase searches within the nation peaked in January 2021, March 2021 and October 2021.
The spike in wedding-related key phrases, notably in 2021, got here after the Philippine Statistics Authority reported that the variety of registered marriages has sunk to a 50-year low in 2020.
2020 is the 12 months when the World Well being Group declared the COVID-19 outbreak a pandemic, severely upending individuals’s lives.
It’s also the 12 months when nearly all of the nations, the Philippines included, registered their first instances of coronavirus infections.
2020 additionally noticed the key imposition of strict lockdowns or enhanced neighborhood quarantine measures to curb the transmission of COVID-19. This resulted in stay-at-home orders which affected companies and actions in day-to-day lives.
When 2021 rolled in, the world began to choose itself up.
Vaccines in opposition to COVID-19 had been developed and rolled out within the Philippines. Quarantine restrictions had been refined and adjusted to maintain the financial system thriving amid a present public well being disaster.
This prompted renewed curiosity in actions akin to weddings, based mostly on the reported key phrase search of Filipinos.
A few of those that acquired married in 2021 are {couples} Rocco Nacino and Melissa Gohing, Jessy Mendiola and Luis Manzano, Melissa Ricks and Michael Macatangay, Ara Mina and Dave Almariñez, Angel Locsin and Neil Arce and Ellen Adarna and Derek Ramsay, amongst others.
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