The Middle for Worldwide Commerce Expositions and Missions (CITEM) celebrates one other milestone for the meals export trade because the Philippines’ hybrid occasion participation within the Chinese language Worldwide Import Expo (CIIE) held final November 5-10, 2021 on the Nationwide Exhibition Middle in Shanghai, China delivered over USD597.34 Million price of onsite export gross sales.
China stands because the main export commerce associate of the Philippines representing roughly 27% of the nation’s complete exports. Final 12 months, the commerce present participation grossed USD462 Million price of onsite export gross sales, of which USD455.689 Million price of export offers got here from signings and commitments and USD6.17 Million price of onsite booked gross sales and enterprise matching actions. Outperforming final 12 months, this 12 months resulted in 29.3% progress for onsite export gross sales. A big quantity of export offers got here from Memorandum of Understanding gross sales, amounting to USD575.03 million from signings and commitments. A complete of USD22.31 million got here from gross sales booked and inquiries on the commerce ground and enterprise matching actions organized by the Division of Commerce (DTI) Export Advertising and marketing Bureau (EMB) and Food2China.
“This 12 months’s outcomes present the repeatedly rising commerce relationship between the Philippines and China. We’re grateful to have the chance to showcase excellent Filipino meals merchandise within the worldwide market and are wanting ahead to increasing this relationship in different industries,” in accordance with DTI Undersecretary for Commerce Promotions Group (TPG) Abdulgani Macatoman.
The Philippine delegation was represented beneath the FOODPhilippines signature model of CITEM. Highlighting the Philippines as a supply for wholesome and natural merchandise, the nation’s pavilion housed 40 native corporations that exhibited a variety of tropical fruits, processed vegatables and fruits, wholesome snacks, seafood and marine merchandise, and different premium meals merchandise.
“The Philippines is a good sourcing vacation spot for meals merchandise due to its numerous agricultural landscapes and wealthy gastronomy. Particularly with this pandemic, the demand for wholesome merchandise is excessive and the nation is poised to be a pacesetter on this class,” mentioned CITEM Govt Director Pauline Suaco-Juan.
“Our promotion of Philippine meals to China and different nations doesn’t finish with our participation in CIIE. We’re repeatedly selling our export merchandise 24/7, anytime anyplace via IFEXConnect.cn, our B2B platform for meals exporters, and FOODPhilippines.cn, our neighborhood platform for Filipino meals. These web sites enable us to widen our attain and strengthen our engagement throughout the globe. Patrons and meals lovers who need to know extra about Philippine meals are welcome to take a look at our platforms,” added Suaco-Juan.
The Philippine participation within the CIIE is organized in partnership with the Overseas Commerce Service Corps (FTSC) via the Philippine Commerce and Funding Facilities in Beijing, Shanghai, Guangzhou, and Hong Kong, EMB and Liwayway Company. The delegation companions embody the Division of Agriculture (DA) via the Workplace of the Agricultural Counsellor in Beijing (DA-OAC-Beijing), the Division of Tourism in Shanghai, Philippine Exporters Confederation, Inc. (PHILEXPORT), and the Federation of Filipino-Chinese language Chambers of Commerce and Trade, Inc. (FFCCCII).
The brand new norm for the exhibition trade is the adoption of hybrid occasion codecs the place there’s a bodily exhibition or commerce truthful that’s held however provisions for digital exploration are additionally built-in in an effort to cater to a broader viewers given journey and logistical restrictions throughout this pandemic. From putting QR codes on cabinets and making digital lookbooks and belongings out there for purchaser consumption to organizing digital conferences throughout borders, the Philippine pavilion provided user-friendly and dynamic areas to ease the expo commerce expertise.
Particular for this occasion and the Chinese language market, CITEM has additionally launched FOODPhilippines China Portal (https://foodphilippines.cn/ciie2021/), which is an info platform the place potential patrons from China can discover the completely different exhibitors of CIIE and request B2B conferences. As an added worth to exhibitors, CITEM has additionally enhanced its presence on China’s social media platforms — Weibo and WeChat, the place the company promotes Filipino services and products to a broader Chinese language demographic. For 12 months spherical entry to extra exhibitors, CITEM launched IFEXConnect (www.ifexconnect.com) final September 23 which makes 1000’s of Filipino export items extra discoverable and accessible to a world viewers.
The nation’s meals sector was represented by 40 Filipino corporations particularly: AG Grays Farm, Agrinurture Inc., Avante Agri-Merchandise Philippines Inc., B&C Wholesome Snack Meals Inc, Castillo Import Export Ventures Inc, Century Worldwide (China) Co., CJ Uniworld Corp., Century Pacific Agricultural Ventures Inc., DOLE Asia Holdings Pte Ltd, DOLE Packaged Meals (Shanghai) Co. Ltd, Eau de Coco, Eng Seng Meals Merchandise, Glorious High quality Items Provide Co., Fisher Farms, Gerb Golden Fingers Buying and selling, Good Sense Meals & Juices Company, Hancole Company, Hijo Assets Company, Modern Packaging, Island Enjoyable Inc, Jegen S.W.E. Enterprises, JNRM Company, Jugard Meals Co. Ltd., M. Lhuillier Meals Merchandise, Magic Soften Meals Corp, Marigold Manufacturing Company, Monde Nissin, Nutri Asia, Oleofats Integrated, Orich Worldwide Merchants Inc, Raspina Tropical Fruits Inc, Republic Biscuit Company, S&W Advantageous Meals, See’s Worldwide Meals Manufacturing Corp., Sunnjef Plantation Inc, Tanduay Distillers Inc, Workforce Asia Company, Uni Regular, Vegetari Vegetarian Merchandise, and Weambard Worldwide Expertise Inc.
The Middle for Worldwide Commerce Expositions and Missions (CITEM) is the Division of Commerce and Trade’s (DTI) export promotions arm dedicated to nurturing the worldwide competitiveness of Philippine micro, small, and medium scale enterprises (MSMEs), exporters, designers, and producers. The company aspires towards the best requirements of creativity and innovation, and spanning industries together with residence, vogue, life-style, and meals sectors.
FOODPhilippines.com is an interactive neighborhood platform with tales celebrating and selling Philippine meals. The platform is replete with narratives on meals heritage, culinary personalities, and well-loved recipes in addition to revolutionary takes on Pinoy meals.
IFEXConnect.com is a promotions and lead technology platform with enterprise functionalities catered towards the wants of meals exhibitors and patrons alike.The business-intensive portal is a sourcing platform that options digital storefronts of Philippine meals exporters. Able to serve the worldwide market, IFEXConnect additionally has a business-matching facility to make sure entry to and discoverability of well-loved Pinoy meals merchandise.