Century makes first Philippine-made wet cat food line

The Philippines, a high international producer of tuna, lastly has its personal regionally manufactured industrial line of moist cat meals made by the nation’s main canned tuna firm, Century Pacific Meals Inc. (CNPF).

A preferred family model within the Philippines, Century has joined the cat feeding enterprise after seeing important actions on this sector, particularly throughout the lengthy intervals of COVID-19 group lockdowns. The corporate expects the continued pet increase to speed up market acceptance for Goodest, its new line of moist cat meals made with mackerel, rooster and, in fact, tuna. 

Extra on Goodest cat meals

Goodest has been co-developed with government-certified veterinarians and the ensuing merchandise have been reviewed and authorized by the Philippine Bureau of Animal Business. Goodest is manufactured in Basic Santos Metropolis, the tuna capital of the Philippines and the manufacturing headquarters of Basic Tuna Corp., the export arm of Century which manufactures Goodest for Basic Odyssey Inc.

Century regards the pet meals class “as a strongly synergistic and accretive enterprise unit” that may profit from its manufacturing and brand-building experience. “Our entry into the pet class is one other output of the corporate’s innovation thrust that led to current new product launches,” mentioned Christopher T. Po, government chairman of Century. 

Goodest’s goal markets embrace youngsters, singles and {couples} who make certain their cats eat properly, mentioned Alexander Lim, head of improvements and common supervisor for pet meals at Century. Goodest was developed to fulfill the usual set by the Affiliation of American Feed Management Officers (AAFCO).

Nearly all industrial cat meals merchandise bought within the Philippines are imported. Goodest breaks into the market by providing its 85g-pouch varieties for less than P25 (about US$0.50), a minimum of 17% lower than equal overseas manufacturers. Goodest is offered in supermarkets and on-line shops.

Century background

Century, which has manufactured different grocery meals and beverage merchandise for over 40 years, is amongst Forbes Asia journal’s “2021 Finest Underneath a Billion” record of 200 top-performing publicly listed small and mid-sized firms within the Asia-Pacific area. The roster highlights firms with lower than US$1 billion in revenues and constant top- and bottom-line growths. Century grew its 2020 web revenue by 23% to P3.879 billion (US$75.85 million) as shoppers stocked up on shelf-stable merchandise because the pandemic rages on.

Alma Buelva is a journalist from the Philippines. When she’s not writing about enterprise and know-how, she devotes her time to taking good care of animals and writing about them, too.