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TOYOTA MOTOR Philippines Corp. (TMP), the nation’s perennial “triple crown” winner (main the auto trade in passenger, industrial, and whole automobile gross sales) not too long ago revealed its attainment of two milestones. One is its 20th successive triple crown, notched in 2021; the opposite is its having offered two-million autos in cumulative gross sales since beginning operations right here in 1988.
Mentioned TMP President Atsuhiro Okamoto in a launch: “Surpassing the two-million mark wouldn’t be doable with out the assist of our loyal Toyota and Lexus clients, the dedication of our 73-strong Toyota seller community, and naturally the sense of possession that each TMP group member has to our aim and accountability of offering mobility for all. Thanks for making Philippines a Toyota nation.”
He added, “As a means of thanking our loyal clients who’re a part of the two-million gross sales milestone, we promise that One Workforce Toyota PH, which consists of TMP, our associates, and our complete seller community, will proceed working as one to offer the very best possession expertise.”
TMP was established by Dr. George SK Ty by way of a “sturdy partnership” amongst GT Capital Holdings; Toyota Motor Corp.; and Mitsui & Co., Ltd. Over the previous 34 years, the corporate has grown to change into one of many prime companies within the Philippines.
In the present day, it is without doubt one of the key producers and distributors of Toyota within the Asia-Pacific area, making the Japan-headquartered automotive model the main auto marque within the Philippines for many years. On the finish of 2021, it paced all companies within the sector, with a market share of 46.3%. This yearend market share is just not solely the best in TMP historical past; additionally it is the best within the ASEAN area.
“I wish to specific my heartfelt gratitude to the generations of Toyota house owners within the Philippines who’ve trusted and embraced the Toyota model since TMP opened greater than three a long time in the past,” remarked TMP Chairman Alfred Ty. “We’re really humbled that Filipinos have welcomed the Toyota model as household, and we’re grateful to be entrusted with the accountability of serving to the Philippines construct a mobility-empowered society. Your continued belief and patronage encourage us to constantly enhance and evolve our operations, in order that we might help modernize mobility and contribute to nation-building.”
TMP at present operates the most important automotive manufacturing and meeting plant within the nation to supply the best-selling Vios and Innova fashions. The corporate stated that its operations contribute to the development of automotive manufacturing within the nation, and supply livelihood to over 60,000 staff in the whole worth chain. The Toyota group has invested a cumulative quantity of P67 billion, and TMP achieved export gross sales totaling US$16.3 billion as of 2020.
The agency has additionally paid cumulative duties and taxes amounting to P426 billion as of the top of final 12 months, and continues to carry applications in assist of nation-building and the welfare of particular communities.
For the reason that begin of its operations, TMP’s manufacturing plant has rolled out over 958,000 CKD models, producing among the most iconic automobiles on the highway — together with the Crown, Corolla, Lite Ace, and Tamaraw. In the present day, TMP’s native manufacturing operations stay sturdy, promoting over 35,000 Vios models (confer with graphic), essentially the most of any passenger automotive, and greater than 13,000 Innova models final 12 months.
TMP stated that what contributes to this choice of Filipinos for Toyota automobiles is the corporate’s promise of high quality, sturdiness, and reliability (QDR). However as each the market and clients’ necessities evolve, Mr. Okamoto stated TMP is dedicated to steer in reworking the mobility panorama with a people-first strategy.
“Extra than simply promoting automobiles, TMP is all about addressing individuals’s mobility wants,” he declared. “By the years, we have now been putting larger significance in bettering customer support, value-chain gives, and general Toyota possession expertise. We’re assuring our clients that we’re with them at each step of their buyer journey, offering them flexibility, connectivity, comfort — all with the aim of manufacturing mass happiness for all.”
Mr. Ty added that TMP’s attainment of its milestones additionally comes on the proper time, as it’s in the midst of a model transformation initiative. “We’re trying ahead to a extra thrilling and promising future for our clients as we introduce extra methods to maneuver their world,” he concluded.
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