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After an optimistic 2021 for the Philippine smartphone market, Counterpoint Analysis has reported that general shipments are down by 5% YoY and 13% as in comparison with 2021 Q1. Whereas these aren’t industry-shifting numbers, it’ll nonetheless have an inevitable affect on a huge {industry} similar to this.
This was reportedly brought on by shortages of essential elements and COVID-19 restrictions in different nations. Nonetheless, the decline might have been even bigger if not for producers putting some stopgaps in place. This contains an already-existing stockpile of recent smartphone launches prepared on the market from giants similar to Samsung, realme, and others. Inevitably, this results in some shortages in a relative sense at the very least.
Counterpoint was capable of finding prime 3 Philippine smartphone market shareholders as Samsung, realme, and OPPO at 26.4%, 21%, and 15.4% respectively. Xiaomi had the very best YoY improve on account of its Redmi model.
Analysis Analyst Akash Jatwala additionally attributed will increase to the native cell gaming panorama. Persons are starting to see the platform as a viable various to PC and console gaming reasonably than some area of interest various. Video games that could possibly be rated as triple-A titles (CoD Cell, Genshin Influence, Apex Legends Cell) made a rush to fame. This notion on the scene in addition to the hype round it solely rose to new heights when the SIBOL nationwide e-sports workforce discovered nice success within the 2022 SEA Video games.
Resulting from these occasions, gaming-centric smartphones such because the ASUS ROG Telephones, Xiaomi Black Shark Collection, and others have seen elevated recognition resulting in demand. Finances mid-rangers with graphical capabilities have additionally change into non-negotiables for aspiring players on a funds. These are traits that confirmed gentle indicators prior to now however by no means to this extent.
As of now, we consider this decline isn’t actually a trigger for concern. There’s a particular security margin throughout the Philippine provide within the smartphone market that costs received’t spiral uncontrolled. We consider that the longevity of a smartphone within the 2020s is for much longer than a decade in the past because of the general enchancment of {hardware} and extra software program updates. Regardless of the continuing provide points, units are right here to remain in full energy. That’s one thing us shoppers ought to be glad about since intense competitors results in innovation.
We’ll maintain you posted if any of those happenings is making a noticeable affect on the {industry}. In any other case, life goes on!
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