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OTTAWA, ON, April 19, 2022 /PRNewswire/ – Constructing on years of success from their digital show advert tech platform, ShopLiftr is proud to now embrace the quickest rising digital advert channel, dynamic video, to their line-up of distinctive dynamic artistic options. In an period the place consumers are consciously looking for financial savings as a result of highest inflation hike within the US in over 40 years, displaying a predicted 7.9% enhance in 2022. ShopLiftr responded by bringing their dynamic capabilities pushed by the most important database of commerce promotions to video, a medium designed to encourage and excite the auditory and visible senses of consumers.
In accordance with knowledge from eMarketer, video will account for greater than half of all US programmatic show advert spending in 2022, with linked TV (CTV) predicted to extend by 39.2%, following a staggering 82.4% rise in 2021.
ShopLiftr is in contrast to different dynamic video platforms, presenting participating programmatic video advert items with an unique benefit and versatile messaging. Leveraging their proprietary database of over 200,000+ month-to-month lively commerce promotions throughout high retailers, they dynamically inject hyper-local offers, with chain identify, straight into the video advert. Paired with device-level geo-targeted supply, throughout all main platforms, they join shoppers with correct, related deal info anyplace in North America. This allows entrepreneurs to attach with consumers in a responsive and highly effective method to keep forward of the intent-based buying behaviors. In intensive field-testing with CPG manufacturers and retailers over the previous six months, in each Canada and the U.S., ShopLiftr’s dynamic video adverts constantly provide superior efficiency in participating shoppers and exceeding marketing campaign KPIs.
“We have to attain consumers pre-shop, whereas they’re planning their journey, to drive buy consideration and ensure manufacturers get on their buying listing,” emphasizes Aaron Richman, Impartial Shopper Advertising Guide & proprietor of JAMZ Advertising. “The explanation I like to recommend ShopLiftr’s options to purchasers is that it meets the factors outlined; which is successfully assembly consumers alongside the trail to buy.”
Programmatic video is rising exponentially and the urge for food for video content material is insatiable. It’s an thrilling time for the CPG trade to faucet into the video channel and focus pre-shop ways with ShopLiftr when the market will not be as saturated, main to higher outcomes and better publicity. Their success is proof that aligning inspiring artistic and messaging with a blended media method of digital show and video in a one-stop-shop resolution interprets to a easy activation of seamless promoting that can ship throughout a number of touchpoints.
Able to ebook a demo? Click on right here to attach with us & see how ShopLiftr is creating shoppable moments that elevate gross sales!
About ShopLiftr
ShopLiftr is a digital advert know-how firm that aggregates and amplifies the most important assortment of commerce promotions, connecting consumers with real-time, localized offers. ShopLiftr companions with the most important CPG manufacturers and retailers on the planet to ship personalised digital promoting experiences at scale throughout North America.
https://www.shopliftr.com
Contacts
Genevieve Castonguay
Gross sales & Advertising Director
[email protected]
1 (613) 224-2525 x119
Ian Clark
VP of Gross sales
[email protected]
1 (613) 224-2525 x124
SOURCE ShopLiftr
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