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Simply as Okay-Drama and Okay-Pop have surged within the leisure scene, Okay-beauty is making inroads within the skincare and cosmetics trade. However is it right here to remain? In keeping with the information launched by the Korea Customs Service and Korea Beauty Affiliation, South Korean South Korean cosmetics exports climbed 16.1% to succeed in almost USD7.6 billion in 2020 regardless of the pandemic.
Watsons, the main offline and on-line (O+O) well being and sweetness retailer in Asia, was fast to acknowledge that Okay-Magnificence “is very wanted by our Watsons prospects even in the course of the pandemic,” says Susanna Yen, Unique Manufacturers Director of Watsons Worldwide.
With this, “Watsons has partnered with plenty of Okay-Magnificence manufacturers to ship extra selections to magnificence lovers throughout Asia whereas serving to to incubate up and coming manufacturers to develop their penetration.
Mise En Scène and COSRX are two excellent examples that present how Watsons has helped Okay-Magnificence manufacturers enter new markets and construct up a robust market place.
Mise En Scène is a complete hair beauty model that provides a various vary of hair styling merchandise. The model’s Excellent Serum has been Korea’s #1 for 9 consecutive years with its distinctive intensive care formulation that includes seven nature-derived elements. This cult-favorite, together with Mise En Scène’s different common styling merchandise, is completely accessible in Watsons on-line and choose bodily shops, promising buyers easy, silky, straightforward to model, and wholesome hair.
COSRX, alternatively, is one other Okay-Magnificence model that has benefited vastly from its unique partnership with Watsons. This skincare model was launched by means of Watsons in Singapore, Malaysia, Thailand, and the Philippines completely in 2017, leading to a compound annual development charge of over 80%.
Watsons additionally reinforces the calls for for his or her Okay-beauty merchandise by highlighting Okay-Magnificence as a part of their Asian Magnificence Marketing campaign.
“The demand of Okay-Magnificence merchandise retains rising however as a result of pandemic, prospects should not capable of journey to Korea to buy the most popular Okay-Magnificence merchandise, so we’ve highlighted Watsons Okay-Magnificence as a part of the Asian Magnificence Marketing campaign. With over 5,000 merchandise to select from in-store and on-line, Watsons Okay- Magnificence land is predicted to grow to be the go-to place for all Okay-Magnificence lovers.” Yuen talked about.
Watsons’ sturdy O+O capabilities allow prospects to take pleasure in the advantages of handy purchasing both at house or in-store, which successfully helps Okay-beauty merchandise and lots of different well being and sweetness manufacturers to interact and join with its goal prospects.
Within the Philippines, Mise EnScene, COSREX and different Okay-beauty manufacturers can be found at Watsons shops positioned in most SM Supermalls nationwide.
Go to Watsons at SM Metropolis Marilao, SM Metropolis Baliwag, SM Metropolis San Jose del Monte, and SM Middle Pulilan for a one-stop supply of well being and sweetness care. You too can just like the SM Bulacan Malls official Fb Pages at https://www.fb.com/SMCityMarilao https://www.fb.com/smbaliwag,https:www.fb.com/SMCitySanJoseDelMonte, and https://www.fb.com/smcenterpulilan.
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