KIA PHILIPPINES is eyeing to promote 6,000 automotive models in 2022 because the nation continues its financial restoration.
Emmanuel A. Aligada, Kia Philippines president, stated through the digital launch of the all-new Kia Carnival on Thursday that 2022 will probably be a greater yr total for the corporate after it offered 3,748 models in 2021.
“We’re assured that 2022 will probably be significantly better. Due to this fact, we’re about 6,000 brand-new models offered this yr,” he stated.
Mr. Aligada disclosed that Kia Philippines is searching for to enhance its market share to 1.7% in 2022 from 1.3% final yr.
He expects the principle quantity drivers for Kia Philippines to be Stonic, Soluto, and K2500. Different fashions seen to drive gross sales this yr are Seltos and Carnival.
“2021 was an encouraging interval for us as we delivered a 76% development fee,” Mr. Aligada stated. “We transfer to enhance, this time, on our market share to 1.7%.”
“As issues normalize, we see that occuring very quickly and persevering with past 2022,” he added.
Mr. Aligada stated Kia Philippines can be increasing its community with seven new dealerships in 2022, which is able to deliver its total rely within the nation to 46 branches. The corporate additionally plans to enhance its current amenities this yr.
He added that the corporate is planning to have 50 working dealerships by 2023.
“That’s the quantity that we predict is important for us to have presence in key areas all around the nation,” Mr. Aligada stated.
Mr. Aligada additionally disclosed that the pending free commerce settlement (FTA) between the Philippines and South Korea will enable Kia to be aggressive.
“We’re ready for that to be finalized and formalized in all probability within the subsequent few weeks, throughout the quarter probably. The tariff profit that it supplies us is that it advantages our affords for the automobiles that we feature. It can make us very aggressive whereas conserving the identical stage of high quality for the automobiles that we supply from Korea,” Mr. Aligada stated.
“That’s a great signal for us to be extra energetic available in the market due to that 5% that we might be capable to save on tax. variety of our automobiles are sourced from Korea and along with different items that will profit from this treaty settlement, sure, we stay up for being extra aggressive,” he added.
In October final yr, the Commerce division introduced that it had concluded talks for the FTA involving the Philippines and South Korea.
Commerce Secretary Ramon M. Lopez stated the FTA would assist in the financial restoration of the Philippines.
“This may stimulate commerce and hopefully enable for extra investments from Korea offering avenues for Korean firms and industries to diversify and develop their financial pursuits in different Affiliation of Southeast Asian Nations (ASEAN) international locations, which is according to the promotion of Korea’s New Southern Coverage,” Mr. Lopez stated.
Kia Philippines additionally introduced through the digital launch that the SX variant of its all-new Carnival is already obtainable in dealerships whereas the EX variant will probably be obtainable subsequent month.
The EX variant is priced at P2.54 million for the Astra Blue shade and P2.55 million for pearl colours, whereas the SX variant is priced at P2.988 million for the Astra Blue shade and P2.998 million for pearl colours. — Revin Mikhael D. Ochave