Based in 2012, miHoYo extra not too long ago turned world-famous with video games Genshin Impression and Honkai Impression third. However now, the sport studio is getting an worldwide rebrand because it expands its cross-media universe.
“As we speak, we’re excited to announce the official launch of our all-new, forward-thinking model, HoYoverse,” reads the announcement. “The model goals to create and ship an immersive digital world expertise to gamers worldwide by way of quite a lot of leisure companies.”
“The launch of HoYoverse displays our rising dedication to offering international audiences with immersive leisure by way of high-quality, various content material,” continued the official announcement.
The corporate will continued to be referred to as miHoYo in China, the place the core sport growth will nonetheless happen. Nonetheless, internationally the brand new identify will likely be used for tangential tasks together with AI analysis and cross-media concepts. The English language Genshin Impression website, which was beforehand genshin.mihoyo.com, is now genshin.hoyoverse.com/en/. Rather than the miHoYo brand is the brand new HoYoverse one.
“Our mission in establishing HoYoverse is to create an unlimited and content-driven digital world that integrates video games, anime, and different various varieties of leisure, which is able to present gamers with a excessive stage of freedom and immersion,” stated Haoyu Cai, co-founder and CEO of HoYoverse. He added,
“We’ll proceed to give attention to long-term operation methods, constant technical analysis, and innovation in quite a lot of fields, together with synthetic intelligence, cloud computing, and pipeline building, to make sure that enough content material is created to fulfill the expectations of gamers worldwide for a digital world expertise.”
The newly minted HoYoverse added that it’ll broaden tech analysis, content material creation, and sport publishing at its studios world wide. That is all with an intention to develop an MCU-style universe for the Genshin Impression franchise, and suggests some fairly monumental ambitions for the not too long ago enriched firm.