Do you have got an concept what’s Mambo Magsaysay?
The Mambo Magsaysay is taken into account to be the primary marketing campaign jingle that was created for the presidential race within the Nineteen Fifties within the Philippines.
Marketing campaign jingles are some of the frequent propaganda of politicians to carry their platforms to many individuals as potential, except for the truth that it will probably create an ideal recall for voters with the catchy melody and lyrics.
Primarily based on the article in Interaksyon, the usage of marketing campaign jingles within the nation will be traced again to the Nineteen Fifties. The Museo ni Ramon Magsaysay said that the Mambo Magsaysay, composed by Raul Manglapus for the late president was the primary marketing campaign jingle for the nationwide elections in 1953.
Again then, Magsaysay was working in opposition to Elpidio Quirino, the incumbent president. “With a purpose to make Magsaysay’s marketing campaign extra vibrant and to draw extra voters, his supporters created songs with easy messages and welcoming tunes,” the museum said in a Fb submit final Tuesday.
The lyrics used a mixture of English and Tagalog that made it extra distinctive and catchy, the music talked concerning the efforts executed by Magsaysay as a Protection Secretary. “Corruption and the soiled 1949 elections had been emphasised. In Lanao province, for instance, many precincts had extra votes than the inhabitants recorded within the 1948 census,” the museum mentioned.
It additionally shared that so as to persuade the Ilocano voters, it was translated to their language. The Ilocano model was sung by Lucas Paredes as his identified character, “Lolo Hugo. This was supposed to draw the votes that would Quirino get from his fellow Ilocanos.
Hearken to Mambo Magsaysay.
Nonetheless, based mostly on the article, the first-ever politician who used a marketing campaign jingle was former Manila metropolis mayor Arsenio Lacson and the music was “Lacson Mambo.”
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