Google agrees UK competition, privacy pledge on online ads

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(FILES) A file picture taken on January 18, 2019 exhibits the brand of the web large Google above the doorway to their workplaces, in London. – The British Competitors Markets Authority (CMA) has accepted the adjustments proposed by Google on third-party cookies and the way in which it makes use of its customers’ information, in line with a press release launched on February 11, 2022. (Picture by Ben STANSALL / AFP)

LONDON, United Kingdom (AFP) — Britain on Friday stated it had accepted adjustments proposed by US tech large Google to deal with competitors and buyer privateness considerations linked to internet marketing.

“The commitments we’ve got obtained from Google will promote competitors, assist to guard the power of on-line publishers to boost cash via promoting and safeguard customers’ privateness,” the Competitors and Markets Authority (CMA) regulator stated in a press release.

Google individually stated it might “apply the commitments globally”, including “they supply a roadmap for easy methods to tackle each privateness and competitors considerations on this evolving sector”.

The result follows a CMA investigation launched 13 months in the past into Google plans prohibiting placement of third celebration “cookies” on its Chrome browser, a transfer that has angered some publishers and advertisers.

Critics have argued that the undertaking — generally known as the “Privateness Sandbox” — would improve Google’s dominance because the large holds mountains of knowledge on client behaviour that will probably be denied to others.

“The CMA has secured legally binding commitments from Google to deal with competitors considerations over its Privateness Sandbox,” Friday’s assertion stated.

Going ahead, the watchdog will “supervise Google to make sure the Privateness Sandbox is developed in a approach that advantages shoppers”.

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