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AXA Asia and Africa at present introduced its partnership with Japanese-Filipina skilled golfer Yuka Saso, winner of the 2021 US Girls’s Open (USWO) and presently ranked #8 on the planet. This marks the primary time the model has partnered with an Asian sports activities champion on the regional degree.
The partnership was impressed by Yuka’s embodiment of AXA’s model signature, “Know You Can”, which is rooted within the understanding that confidence is crucial for individuals to efficiently obtain their targets. She attracted international consideration along with her win at The Olympic Membership in June of this 12 months, tied for the popularity of being the youngest USWO champion of all time. The sponsorship additionally underlines AXA Asia and Africa’s dedication to celebrating girls in sports activities, serving to to assist the event of Yuka’s profession whereas elevating consciousness of gender inclusion by her inspiring story.
“Yuka Saso is somebody now we have all the time admired. As a younger Asian feminine skilled golfer of twin nationality, she has risen to the highest by exhausting work, dedication, and the tenacity to succeed. Right this moment we’re proud to associate along with her in her journey to point out all younger Asian girls that effort and self-belief could make something attainable, exemplifying how confidence may give one the capability to go additional,” says Gordon Watson, CEO of AXA Asia and Africa. “Her ardour, authenticity and grounded angle set her aside and we look ahead to enabling her long-term improvement.”
AXA Philippines President & CEO Rahul Hora echoes an analogous sentiment. “We’re honoured to assist Yuka Saso whose half-Filipino heritage undoubtedly conjures up a whole lot of our prospects to use the identical resolve in reaching their targets. We look ahead to this partnership with Yuka as we attempt to attain out to extra individuals with our messages of self-belief and defending what issues, similar to well being particularly of girls.”
The younger athlete had an amazing newbie profession highlighted by wins on the 2018 Asian Video games and 2019 Junior PGA Championship. Since turning skilled in November 2019, Saso has continued her spectacular kind. Along with her Main win, she recorded High-10 finishes at 5 LPGA tournaments this season, and on the 2020 Tokyo Olympics. The USWO win in June following a play-off was her breakthrough second, and a sworn statement to her grit and psychological toughness, which she credit to the assist of her household.
“Having been in discussions with AXA since early this 12 months, I’m grateful for his or her curiosity in supporting me, which strengthened my confidence to carry out,” says Yuka Saso. “Making ready for the US Girls’s Open made me realise the distinction it makes when you will have a powerful assist community, and that has solely change into extra true as I attempt to remain grounded for the following stage of my profession. Now, by our shared appreciation for the function of confidence and self-belief, I hope to have the ability to encourage different younger girls in Asia to attain success on the planet of sport and past.”
Saso is presently in Japan making ready for her third skilled season and is planning to kick-start the LPGA marketing campaign on the Hilton Grand Holidays Event of Champions in Orlando, Florida, in January.
The collaboration with Yuka enhances AXA’s present portfolio of sport sponsorships, together with a world partnership with Liverpool Soccer Membership as The Official Coaching Associate, and with the NBA as Official Insurance coverage Associate within the Philippines.
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